Dear Friend,
It is 9:40 on a Tuesday night and you are doing bids at the kitchen table.
You ran the crew all day. You drove to three estimates. You got one. The other two are “still thinking,” which means a guy with a cheaper truck already has it.
Your phone rang eleven times today. You answered four. The seven you missed called the next name on the list and never called back.
Somewhere in your inbox is a lead you paid $80 for, from a company that sold the same lead to five other guys. Somewhere on the dash of the truck is a quote from last week nobody followed up on, because the only person who follows up is you, and you were on a roof.
Your website says “licensed and insured” over a stock photo of a man who does not work for you. Your nephew built it. It has not changed since. It brings in nothing and you pay for it every month.
You know the business you are supposed to be running. You can see it. Every call answered. Every lead has a bid by breakfast. Every quote chased until it is a yes or a no. A website that brings in work instead of sitting there. The business runs while you run the job.
You have seen that business. It is just not yours.
And here is the part that keeps you up:
Somebody dumber than you is already running it. Worse work. Higher prices. Booked out six weeks.
Not because they are better at the trade. Because they built the machine and you are still being the machine.
Now the AI gurus show up.
Every one of them is selling contractors the same dream right now. “AI employees” for your trade. Three sessions on Zoom. A checkout page. A Facebook group. A stack of bonuses worth more than your truck that you will never open.
Look closely. It is the same marketing company that sold you the website and the same lead outfit that sold your lead to five guys, with a chatbot stapled to the front. It says “Thanks for reaching out!” and hands the lead to you. On the roof. Same as before.
Here is what none of the gurus will say out loud, because it would cost them the launch:
AI piled on top of a shaky foundation is just worse stuff, faster.
Same people. Same broken process. Same rented platforms you do not own. Now with a chatbot stapled to the front. You did not get a workforce. You got a faster way to make the same mess, and a monthly bill for it.
They are chasing an old game that is dead. And they are selling you a ticket to it.
You already know this is true. You bought one. You got a folder of prompts and an automation that quit in week three.
That was not your fault. You were sold the paint before the house.
We did it the right way.
Slow is smooth. Smooth is fast. The SEALs have it right.
In 2024 I realized the old game was over.
Not slowing down. Over. The funnels, the launches, the VA in the Philippines, the agency on retainer, the hire-train-pray loop. Dead. And no amount of lipstick was going to make a dead pig fly.
So in August 2024 we started building the new game. Small team. Big dream.
Not a launch. A business. Every single piece of it, from scratch, the hard way. The ads. The pages. The emails. The members area. The sales pipeline. The follow-up. The videos. The people who answer the phone. The page you are reading right now.
And not just the business. Books. Apps. Tools. Workflows. Entire operating systems. Built, broken, rebuilt, and battle-tested with a small group of people who would tell me the truth.
We did not work with anybody publicly for a year. We built in private, with trusted friends. 42 real businesses doing $1 million to $50 million a year. All of them put it in FAST, in 30 to 90 days. We did not open the doors until it held.
Most of it broke. The AI said “done” when it was not done. Pages went live with the wrong words. Follow-ups went to the wrong people. I have made and lost millions in my life and I know exactly what a half-built system costs, because I paid the price myself.
Every failure became a rule. Every rule became a check. Every check runs before anything touches a customer.
Then, and only then, did we start teaching it.
I did not luck into this. I did not rush to cash in on the latest trend. I have been coding since I was 4 years old and running businesses since I was 22. I am a new type of entrepreneur. The business owner and the builder in one person, who will dominate this next wave while everyone else is left behind, shaking their heads.
At 41, I am as good as I have ever been and as young as I will ever be. And I am ready to show you the way forward, into the future, so you can dominate this next phase.
But enough about me. This is not about me. It is about you.
Look at what it does now.
Pulled from the live systems on September 29, 2026. Not a slide I made up. The actual dashboard.
- 75 websites, built and shipped in five months
- 562 videos
- 36 email sequences that run themselves
- 3,758 members in the members area
- $326,700 since May 1, 2026, on under twenty thousand dollars of ad spend
Five months. One person, with four contractors and an army of agents. Not rinky dink “AI employees.” Proper MOFOs.
Leads come in at $2. The money multiplies four times in the middle before a human ever picks up the phone. The only things a human being still does: the sales call, the in-person training, and the hug when you walk in the door.
Everything between the first ad you click and that hug runs on its own. Every ad. Every page. Every email. Every follow-up. Every video. Every product in the middle. Every support ticket. Every improvement. While you are on the job.
Try getting those results out of the box with AI. It will not happen.
Trades included. A masonry company. An aluminum extruder. A freight and warehousing outfit. A fuel systems engineering firm. We built every one of those sites from the owner’s current site with zero input from the owner. Look at them, before and after, on heresthesite.com/examples.
Here is why it works and theirs does not.
You know how a real hire works. You write the job. You set the rules. You hand over the tools. Somebody watches the first week.
That is exactly how this works. Except the hire never quits, never forgets, never clocks out, never leaves with the whole process in their head, and never leaves you hanging when you have a deadline.
Foundation first. Your website, your emails, your follow-up, your pipeline, your checks. Built once, built right, built in your name.
Then the first hire. One job. Reports to you. You read its first report the next morning and fix what it got wrong, like you would with any new person.
You already know which hire you need first.
The office manager who answers every call, books the job, and never calls in sick. The one you would have paid $4,000 a month for and never found.
The estimator who turns the photos from the job walk into a bid before breakfast.
The follow-up guy who chases every open quote until it is a yes or a no, and the website that brings in work on its own so you never pay for a shared lead again.
Pick one. Then the next one.
You grow it the way a real company grows. One job at a time. On a floor that holds.
And you own all of it. Your accounts. Your name. Your machine. Fire me tomorrow and it keeps running.
Here is what that looks like when it lands on someone else’s desk.
It took me 2,500 hours to build this. Many failures and iterations along the way, until I finally cracked it.
Then I explained it to Colby in two hours.
He put it into two multimillion dollar businesses in 40 hours over the next two weeks. He did not start where I started. He started where I left off. We plug in what already works.
In his words, the whole thing is butter smooth.
Who is to blame for the mess you are in?
The hucksters.
The guys who sell a lot and deliver a recording. Whose own business, if you look, is a rented page builder, a checkout embed, and a text-message desk whose only job is to get you off the fence before the cart closes.
They are grabbing for all the marbles like hungry hungry hippos.
They are not lying about AI. They are skipping the part that takes a year, because the part that takes a year does not fit inside a launch.
Marble makers build things that make more marbles. Marble takers sell you the dream and keep the marbles.
You already know which one you have been buying from.
Why this quarter and not next year.
The gap is open. It does not close.
Every improvement in the AI makes a real machine better and a bolted-on mess crash faster. Two years from now there are two kinds of businesses in your market: the ones that run on a machine they own, and the ones still buying launches. The second kind ends up working for the first kind.
You do not get to pick which one you are in two years. You pick now.
And it is not just the online businesses either. The robots are coming too, and we are ready. If you run a business that requires you to show up, you should lean in even more.
Why should you trust me?
Because I piloted it in 42 businesses before I ever brought it to you. Successfully.
Because everything on this page was built by the thing I am describing. You are standing inside the proof.
And because I paid for every mistake in it before you ever had the chance to.
Here is the deal.
Three days. $97. Not three days of theory. Three days of building, with us, on your business.
October 23, 24 and 25, 2026. On Zoom, in the room with us.
Day one, you leave with a brand new redesigned website. Yours. We hand you the code as our gift, even if you never speak to us again. No strings. Just our thank you for coming and spending the time with us.
Day two, you leave with your AI org chart and your first working employee. We teach you the framework, you build the chart of your own business with us, then the first hire on it goes to work. Not a plan for one. A working one, installed on your machine, doing a job.
Day three, you come along with us and see how deep the rabbit hole goes.
Implementation and wins. Not a pile of crap slapped on a shoddy foundation with hopes and dreams on top.
The guarantee. If, at the end of day one, you do not think it was worth the time or the money, we send you home with the code for your website and refund your $97.
No value stack. No “total value $112,500.” No fake countdown. The price is the price and the work is the work.
What have you got to lose?
I have known this forever.
There is a kind of business owner who gets there first. The apex predator. The one who will lead their industry into the next game while everybody else is still catching up to the last one.
They are already growing exponentially behind the scenes. Quietly. On a machine they own.
A machine custom built for one job: crushing anyone who could ever compete with them. Building enterprise value, and a multiple that lets them retire rich, with fewer people required than you can even believe right now.
And they are about to take over and build a new game nobody else can win, because they got there first, and the lead is already too big to close.
All the old gurus are left shaking their heads. Obsolete before they ever pitched you.
Three kinds of people read this far.
The one who closes this and goes back to the bids at the kitchen table. I understand. It is familiar.
The one who buys the next launch, collects the recordings, and gets worse stuff, faster. I understand that too. The dream is the dream. But the way to get there they are selling you is a lie.
And the apex predator. Done with both. Wants to build the business they can already see, once, the right way, and own it.
I built this for the third one.
If that is you, you already know.
Let’s get after it.
B
P.S. Everything on this page was built and tested by the same machine I am offering you. The page. The email that brought you here. This sentence. If you want to know whether it works, you are standing inside the proof.
P.P.S. Did you know a lead costs us $2, and by the time a human talks to them we have already made that back four times over? That is not a trick. That is what a foundation does. The three days show you exactly where the four times comes from.